The game console market is one which is relatively competitive with big industry names like, Nintendo, Sony & Microsoft, The Big Tree as they were. Chinese game console industry has been almost non-existent, one would be surprised considering the large number of gamers, according to some estimates is a staggering 76% of China's 190 Million Internet Population. A recent study which compared social and mobile gaming in China & South Korea revealed, "Chinese gamers are also much more willing to pay for games than their South Korean counterparts". It went further to state that "The three dominant Chinese social networks – Qzone, RenRen, and Kaixin – are used by 85%, 65%, and 53% of users respectively. Almost 50% of total Internet time spent goes to social networks and more than one third of that in turn is spent playing games."One would consider this to be a major avenue for investment by Chinese tech firms, especially when you factor in that "Approximately 45% of the 125 Million Chinese social gamers also spend money " that is crucial, having a dynamic spending force as opposed to offering free access and relying on external advertisers -- who distract rather than attract -- to shore up capital, consequently" resulting in a 13% share of wallet of total game spending"
So why has there being no serious Chinese Game Console competitor, harvesting the benefits of this dynamic market and take advantage of what is a growing market? The most plausible reason was China's Game Console Ban, which was recently lifted, after 13 years since it was implemented. The ban was a major obstacle for the Chinese Game Console industry, whose status was non-existent till without much fanfare, the ban was officially lifted. Celebrate some might, the question must be asked what next? Will established giants take this bull of an opportunity by its proverbial horns? 
The answer is an unequivocal Yes! Not wasting any time Huawei - A major Chinese manufacturer of telecoms equipment- revealed its Android-powered microconsole, "The Huawei Tron"
Giving the Tron a more closer look reveals a familiar pattern, with its embedded ARM-architecture processor, the handsets obviously taking the form of existing microconsoles which are wireless, connect to handsets via Bluetooth, its processor power employs the Tegra 4 processor, with a 1080p output through HDMI, plus downloads via Wi-Fi or Wired Ethernet.
The Tron is a major step for Huawei, whose home ground advantage gives it a running start to capitalize, on what is a vibrant market. Huawei would be seeking to expand its reach, beyond China, with products such as its IDEOS tablet range, not forgetting Ascend Mate 2 smartphone, which was recently released in the western markets, according to Forbes.
Business couldn't have looked much better for the new cat on the bloc, but what about established giants in the console market (Microsoft, Sony & Nintendo)? With Huawei being the first in what will be a long line of Chinese tech companies, not wanting to loose opportunity, investing heavily in the game console market, shaking already established players. The presence of more competitors, might present an even greater opportunity for gamers and developers alike, but for also, the established market leaders, to eventually be more creative and push the optimization and customization of their microconsoles to the front burner.
As gamers, are presented with a wider range of choices, varying prices, developers would be looking to exploit this new sphere of opportunity. Bringing forward a mixed range of not just enhanced microconsoles, like NVIDIA's "Project Denver" Android processors for enhanced graphic performance on the Xbox 360 & PS 3, but also innovative game delivery platforms to this new crowd of gamers. The established players, would have to remember that " Chinese gamers have long embraced free-to-play games" according to Julie Uhrman who is founder & CEO of OUYA.
With the introduction of Huawei and launching of Tron, into the microconsole sphere, competition will get stiffer, prices will drop quicker and more people will be lured into the wondrous world of gaming. Will Tron be a success? only time will tell. But one thing is certain, Huawei's Tron microconsole is the new underdog in town.
Additional Useful Links
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| http://goo.gl/JF3yc3 |
The answer is an unequivocal Yes! Not wasting any time Huawei - A major Chinese manufacturer of telecoms equipment- revealed its Android-powered microconsole, "The Huawei Tron"
Giving the Tron a more closer look reveals a familiar pattern, with its embedded ARM-architecture processor, the handsets obviously taking the form of existing microconsoles which are wireless, connect to handsets via Bluetooth, its processor power employs the Tegra 4 processor, with a 1080p output through HDMI, plus downloads via Wi-Fi or Wired Ethernet.
The Tron is a major step for Huawei, whose home ground advantage gives it a running start to capitalize, on what is a vibrant market. Huawei would be seeking to expand its reach, beyond China, with products such as its IDEOS tablet range, not forgetting Ascend Mate 2 smartphone, which was recently released in the western markets, according to Forbes.
Business couldn't have looked much better for the new cat on the bloc, but what about established giants in the console market (Microsoft, Sony & Nintendo)? With Huawei being the first in what will be a long line of Chinese tech companies, not wanting to loose opportunity, investing heavily in the game console market, shaking already established players. The presence of more competitors, might present an even greater opportunity for gamers and developers alike, but for also, the established market leaders, to eventually be more creative and push the optimization and customization of their microconsoles to the front burner.
As gamers, are presented with a wider range of choices, varying prices, developers would be looking to exploit this new sphere of opportunity. Bringing forward a mixed range of not just enhanced microconsoles, like NVIDIA's "Project Denver" Android processors for enhanced graphic performance on the Xbox 360 & PS 3, but also innovative game delivery platforms to this new crowd of gamers. The established players, would have to remember that " Chinese gamers have long embraced free-to-play games" according to Julie Uhrman who is founder & CEO of OUYA.
With the introduction of Huawei and launching of Tron, into the microconsole sphere, competition will get stiffer, prices will drop quicker and more people will be lured into the wondrous world of gaming. Will Tron be a success? only time will tell. But one thing is certain, Huawei's Tron microconsole is the new underdog in town.
Additional Useful Links
- Xbox One to hit shelves in China by September 2014 - http://goo.gl/qDmqol
- Has China’s Online Gaming Addiction Become an Epidemic? - http://goo.gl/9ewKFU
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